This is ‘The New Lynx Effect’ advert for Lynx that offers viewers the chance to ‘Smell Iconic’ and stars brand ambassadors professional boxer Anthony Joshua, rapper Aitch, YouTuber and gamer Calfreezy, and musician and fellow YouTuber Chunkz.
Following on from the company’s nostalgic Hot Since ’95 commercial, this brand-new ad shows an actor walking down the street followed by butterflies and catching the attention of everyone’s nose, even that of AJ’s dog.
After sending a window cleaner high up the side of a building that then transforms into the actor’s chest, the guy’s scent continues to get attention from those around him, including an ad model on the side of a bus who magically comes to life.
The ad concludes with the voice-over saying “Smell iconic. The new Lynx effect”.
What’s the new Lynx advert music?
Song Title: The New Effect Freestyle.
Artist: TNLE [feat. Aitch].
Download or Preview at: Amazon UK.
The music playing in this Lynx advert is a song called ‘The New Effect Freestyle’ that’s been recorded by TNLE featuring the British rapper Aitch, who appears in the ad.
With TNLE presumably standing for The New Lynx Effect, this track has just been released for download in May to coincide with the launch of this new ‘Smell Iconic’ Lynx TV and social media ad campaign.