YSL Mon Paris – ‘Love Is Blindness’ Yves Saint Laurent

Yves Saint Laurent Commercial – Music and singer details for the new MON PARIS YouTube and TV advert.

Song Title: Love Is Blindness (U2/Jack White cover).

Artist/Singer: Lee-la Baum of The Damn Truth.

YSL’s new commercial for their Mon Paris fragrance features a cover version of one of my all-time favourite songs – U2’s ‘Love Is Blindness’.

Admittedly sounding more similar in style to Jack White’s 2011 cover than U2’s 1991 original, you could call this latest version a cover of a cover.

There’s been some debate online since the commercials release as to who is actually singing on the ads soundtrack, and when I first heard it I thought this was the one by Nashville-based pop-rock duo Stereosparks (video at the bottom of this page).

But despite sounding very similar, Stereosparks’ was noticeably not the same recording. Then after further research I discovered a post on the official YSL Beauty Instagram account stating the music was Love is Blindness interpreted by Lee-la Baum. She’s the lead vocalist of Montreal rock & roll band The Damn Truth.

A full length version of Lee-la Baum’s cover is not currently available, but you can of course still download U2’s original and Jack White’s cover from iTunes, Amazon.com and Amazon UK.

Love is Blindness featured on what is arguably one of the greatest music albums ever released – U2’s ‘Achtung Baby’. Due to having never been brought out as a single and being somewhat overshadowed by ‘The Fly’, ‘Even Better Than the Real Thing’, ‘Mysterious Ways’ and the band’s masterpiece ‘One’, Love is Blindness remains something of a hidden gem, little known by non-U2 fans.

The above MON PARIS Yves Saint Laurent video was posted to the YSL Beauty YouTube channel on the 14th of June, 2016.

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