Music, composer and singer details to Volvo’s YouTube and TV advert for their new XC60 SUV.
Soundtrack Composer: Keith Kenniff.
Not to be confused with the Swedish car manufactures current brand TV commercial ‘Human Made‘, this latest advert focuses on the launch of the new Volvo XC60.
Looking more like a mini movie than an advertising campaign, the full length 2 minute version of this ad shows the XC60 being driven through a variety of impressive-looking landscapes and inner city locations.
In typical Volvo fashion though, the film also takes time to show lots of happy people enjoying their lives without a car in sight, presumably aiming to sell a lifestyle more than just an SUV.
The song playing in this advert is a bespoke piece of music created especially for the campaign by the American composer and producer Keith Kenniff.
According to Kenniff’s website Unseen Music, the vocals on this track were provided by his wife Hollie.
The above extended version of this ‘Introducing The New Volvo XC60’ video was posted to the official Volvo Car UK YouTube page on the 7th of March, 2017.