Volvo V90 – Innovation Made By Sweden

Song and singer information for the Scandinavian car manufacturers latest ‘Innovation Made By Sweden’ TV and YouTube ad.

Song Name: Made Of.
Musician/Singer: Viola Martinsson.
Available To Download From: iTunes and Amazon.

The song used in Volvo’s 2016 V90 advert is the same as the one used in last years ‘Made By Sweden’ XC60 ad. The track is titled ‘Made Of’ and is performed by the Swedish singer Viola Martinsson. As we mentioned when covering the earlier Volvo XC60 advert, this song is a cover of a 2011 single by the Swedish electro-house group, Nause.

It addition to featuring the same soundtrack as the XC60 commercial, the 2016 V90 version also uses very similar visuals – showing the car being driving around some very picturesque Swedish landscapes.

According to Volvo, the new V90 delivers the most advanced standard safety package available, with large animal detection and run-off road mitigation, cutting-edge Pilot Assist semi-autonomous drive technology and class-leading connectivity with Apple CarPlay smartphone integration.

The above video was added to the Volvo Car UK YouTube channel on the 18th of February, 2016.

The lyrics from ‘Made Of’ that you hear sung in the advert are: ‘You can try but never stop me, this is what I’m made of. I will never ever let go, this is what I’m made of. No one can control me, ’cause this is what I’m made of. You can hate but never break me, ’cause this is what I’m made of.’

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