Video, music and singer details to the mobile networks new ‘The future is exciting. Ready?’ internet and TV ad campaign. For the first time since back in 2009, Vodafone is changing their brand slogan and, as technology continues to progress at a remarkable rate, the company is keen to let users know that their network will be with them every step of the way.
The song you hear playing in this advert is titled ‘Changing’ and was released in September, 2014 by British drum and bass duo Sigma.
Featuring vocals from singer Paloma Faith, Changing became a number 1 hit on the UK singles chart. This track has previously appeared on a number of earlier TV commercials for such brands and companies as Simply Be, HSBC and the BBC.
Featuring mini message delivering drones and waving robots, this 30-second ‘The future is exciting. Ready?’ video as uploaded to Vodafone UK’s YouTube channel on the 6th of October, 2017.