Song and artist details for Very’s latest ‘Fashion For Every Occasion’ YouTube and TV ad.
Song Title: Light It Up [Remix].
Artist/DJ: Major Lazer (feat. Nyla & Fuse ODG).
Available To Download From: iTunes and Amazon.
Very’s Spring 2016 ad campaign features the 2015 dance song ‘Light It Up’ by the electronic music/reggae group Major Lazer. The Los Angeles-based musicians are joined on the track by the Jamaican-American singer Nyla and English-Ghanaian rapper/singer Fuse ODG.
Light It Up is taken from Major Lazer’s third studio album ‘Peace Is the Mission’ and reached number 3 in the UK singles chart.
This new ‘Fashion For Every Occasion’ advert showcases some of Very’s Spring 2016 clothing range, which includes partywear, all over denim and 70’s Boho styling, plus the latest sportswear.
The video was uploaded to the online retailers official YouTube channel on the 2nd of March, 2016 and shows a group of models dancing and cycling in front of a big screen. The commercial also points out Very.co.uk’s free next day delivery service that it offers on clothing orders.
If you’re interested in seeing how the advert was made, check out this behind the scenes video:
Update: This ad isn’t to be confused with Very’s recent ‘Take 3’ Spring advert, which features a cover of the song ‘Three Is A Magic Number’. End of update.