TK Maxx Christmas Ad – Singer and song information for the new ‘Love Your Neighbour’ TV commercial.
For this year’s festive ad soundtrack, TK Maxx has chosen Otis Redding’s cover of the classic song ‘White Christmas’. This version of the track was released posthumously as a single in 1968.
The most famous recording of White Christmas was made by Bing Crosby in 1942. Boasting estimated sales of over 100 million copies, this particular version is believed to be the biggest selling single of all time.
TK Maxx’s Christmas commercial, which was uploaded to YouTube on the 2nd of November, 2015, focuses less on the retailer’s branded clothing selections, and more on their range of gifts.
With the message of this video seeming to be that TK Maxx is the place to buy small gifts for people you hardly know, the advert doesn’t exactly scream high-end quality merchandise. It’s like TK Maxx are saying their gifts aren’t good enough to give to anyone close to you, so how about buying them for people you don’t really care about.
Watching the ad, I can’t help but be reminded of comedian Dave Gorman’s explanation of the difference between gifts and presents, with a gift being something you’d only ever buy for someone else and never for yourself. For example, any item preceded by the word novelty.
But if you have a large number of people to buy for this Christmas, I guess it’s hard to avoid resorting to the odd novelty desk toy or miniature whisky set.