Tia Maria Advert – Song by AWOLNATION

What’s the name of the song playing in this ‘One Of A Kind’ Tia Maria advert and who sings it?

Opening with the lyrics “This is how I show my love. I made it in my mind because I blame it on my ADD baby”, this latest Tia Maria advert song is a tune called ‘Sail’.

Song Title: Sail.
Artist: Awolnation.
Download From: Amazon UK.

This music track was recorded by the US alternative rock band Awolnation and was first released as a single in 2010, taken from the Los Angeles group’s ‘Back from Earth’ EP. Following a rerelease, the single peaked at number 17 on both the UK charts and the US Billboard Hot 100.

This current Tia Maria TV commercial, which was originally launched last year, sends the message that “We are all one of a kind!” and looks to celebrate the uniqueness and individuality of everyone in the human race. Tia Maria, whose name translates into English as Aunt Maria, is a dark liqueur drink with an alcoholic content of 20%, originally made in Jamaica using locally sourced coffee beans.

If you think 20% Vol is rather strong, this is actually significantly lower than the drinks 31.5% alcoholic content that it boasted as recently as the 80’s.


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