Special K – ‘I Love It’ Live In Colour

Soundtrack information for the new ‘More Red Berries/Live In Colour’ TV commercial.

Song Title: I Love It.
Artists/Singers: Icona Pop featuring Charli XCX.
Available For Download From: Amazon and iTunes.

So no big mystery surrounding the soundtrack to Special K’s latest TV ad, with Kellogg’s going for the 2013 UK hit ‘I Love It’. The track was recorded by the Swedish dance/electropop duo Icona Pop, who’s members are Caroline Hjelt and Aino Jawo, with vocals being provided by English singer-songwriter Charli XCX.

Despite having been released for download in most countries back in 2012, this version of I Love It didn’t come out in Britain until the following summer, when it went on to top the UK singles chart.

This new Special K advert promotes the brands Red Berries variety, which apparently now includes more red berries, plus their latest range of cereal bars.

Showing lots of leaping ladies and falling fruit, the video was uploaded to the Kellogg’s UK & Ireland YouTube channel on the 4th of January, 2016.

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