Music and artist details for Sony Europe’s new ‘Party Animals’ commercial for their High Power Audio XB7 speakers.
Song Title: Animals.
Musician/DJ: Martin Garrix.
Available To Download From: iTunes and Amazon.
Sony’s ad for their high power XB7 speakers shows a group of cute dogs, cats and rabbits reacting to the bassy hair-raising sounds of Dutch DJ Martin Garrix.
The track being played is the musicians 2013 release ‘Animals’ which, as well as becoming a hit in multiple European countries, managed to top the UK singles chart. The song also climbed to an impressive 21st position on the US Billboard Hot 100.
Given their highly sensitive hearing, the furry friends featured in this commercial probably aren’t Sony’s target market.
According to the Japanese electronics brand, the XB7 Bluetooth speaker provides soul-shaking extra bass and lighting effects that change colour, synchronized to the beat to create that ultimate atmosphere.
Designed as a powerful one-box system, the portable XB7 speaker uses NFC technology to enable uses to make a one touch connection to begin streaming from their digital music library. Alternatively, you can also connect your smartphone or tablet via the USB port.
The above ‘Party Animals’ video was posted to Sony Europe’s official YouTube channel on the 25th of May, 2016.