Singer and song details for the new #WHATWEBRING ‘All I Need’ TV commercial.
The dance tune you hear playing in this latest ad for Smirnoff Vodka drinks is called ‘Give It To The Moment’.
Featuring Djemba Djemba, the song is performed by the Canadian vocalist and multi-instrumentalist Kiesza, real name Kiesa Ellestad.
The 26-year-old singer previously achieved a UK number 1 hit with ‘Hideaway’ and number 4 with ‘Giant in My Heart’. Both singles charted in 2014.
Hot off the presses, ‘Give It To The Moment’ was released as a single for download on the 16th of October, 2015, neatly coinciding with the launch of Smirnoff’s advertising campaign.
Though not always the easiest to pick out, some of the songs lyrics sung in the advert go something like this: ‘I try to remind you, that the reason you know me. It’s cause you listen everything that you’re holding. Well you audition for yourself in the ocean. But you don’t know that it’s a cage that you’re locked in, locked in, locked in. Yeah. All I need, is you to bring. What you are, and give it to the moment. . .’ No doubt that isn’t word perfect.
The many visual slogans featured in the ad are: Bring It, Bring What?, Whatever You Got, Bring Wherever You’re From, Wherever You’re Headed, Bring Your Light, Bring Moves, Bring Drop It and #WHATWEBRING.
Amidst all this fast-paced music and partying, you could be forgiven for not noticing the commercial specifically promotes the new Smirnoff Electric range of fluorescent alcoholic drinks. These come in four flavours: Berry, Mandarin, Apple and Guarana.
The above 60-second video was uploaded to Smirnoff Europe’s YouTube channel on the 16th of October. Meanwhile, below you can watch the full length 4:29 music video: