Soundtrack details for the vodka brands new ‘Deaf Dancers – We’re Open’ TV and YouTube commercial. #deafdancers
The soundtrack to Smirnoff vodkas latest ‘We’re Open’ ad is provided by the Jamaican reggae artist Glendale Gordon, aka Busy Signal. The song in question is called ‘Watch Me Now’ and was released as a single in March, 2015.
Smirnoff’s advert stars the highly-inspirational Chris Fonseca, a man who despite being deaf, always wanted to become a dance teacher.
Even though Chris and his students may be unable to hear the lyrics, they can still feel the beat coming out of the speakers and through the ground. Using these physical sensations, this group of #deafdancers show we’re all the same on the dancefloor.
The above 20-second version of the advert was posted to the Smirnoff Europe YouTube page on the 14th of March, 2016 and is already getting close to half-a-million views before even airing on UK TV.