Smart’s latest advert for their forfour car features a Eurodance track called ‘What Is Love’ by the Trinidadian-German singer Haddaway. Released back in 1993, the song topped the singles chart in Germany and gave the dance musician a number 2 hit here in the UK. Haddaway then quickly followed up on the success of his debut single with his second release ‘Life (Everybody Needs Somebody to Love)’, which reached number 6 in Britain.
Though certainly not a one hit wonder, Haddaway did achieve the vast majority of his sales during the mid-90’s.
Smart’s new commercial for the forfour sticks with the ‘So smart you forget it’s a four seater’ theme from the car manufacturers previous ad.
Again forgetting they have a passenger in the rear seats, this female driver takes the opportunity to turn up the stereo and break into a little robot dancing, or at least that’s what I think it’s supposed to be. The ladies enjoyment comes to an end though when she realises her friend is in the back, capturing her moves on camera.
This 30-second ‘robodance’ video was posted to smart UK’s YouTube channel on the 1st of July, 2016.