Telling viewers that ‘When you change your point of view, routine can be marvellous’, this latest TV ad from SEAT introduces their first ever SUV – the Ateca.
The 30-second commercial shows a busy woman working hard and playing hard, frequently moving from place to place in her white Ateca.
Titled ‘The Change’ and ending with their ‘Created In Barcelona’ slogan, the above video was posted to the Spanish car manufacturers official YouTube channel on the 15h of August, 2016.
Providing the ads soundtrack is the legendary US singer and musician Nina Simone, with her version of the traditional African American spiritual song ‘Sinnerman’. The tracks title is also often spelt as two separate words ‘Sinner Man’.
Having originally been recorded by Les Baxter in 1956 and a number of performers since then, Nina Simone released her version of the song in 1965 as part of her album ‘Pastel Blues’.