Samsung – ‘Unpacking’ Mobile Phone

Samsung Advert Music 2016 – Band and song details for Samsung Mobile’s nostalgic ‘Unpacking’ TV and YouTube commercial.

Song Title: Figure It Out.

Singer/Band: Royal Blood.

Available For Download From: Amazon and iTunes.

The soundtrack to Samsung Mobile’s innovation story ad is provided by the English rock duo Royal Blood, with their 2014 song ‘Figure It Out’.

This was the fourth track to be released from the bands self-titled debut album, which went straight in at number one on the UK charts and was nominated for a Mercury Music Prize award.

Royal Blood were formed in Worthing in 2013 by bass guitarist and singer Mike Kerr, and drummer Ben Thatcher.

Samsung’s ‘Unpacking’ commercial, which was posted to YouTube on the 18th of February, 2016, tells the technology companies innovation story, unpacked, one box at a time.

The ad starts off showing us Samsung’s SH-100 mobile phone from 1988, before taking us up to the first wristwatch phone. In between, we see the world’s smallest TV phone and the companies first MP3 phone.

There’s also a recreation of the first 3G call made from Everest, plus a demonstration of the Galaxy S5’s water-resistant ability and how curved glass was used to create the first dual edge screen smartphone.

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