Project Literacy Advert – ‘Rewriting Lives’ Pearson Campaign

Project Literacy Advert Song – Music and video details for Pearson’s new 2017 ‘Rewriting Lives’ ad campaign, which encourages all adults to learn to read and write.

Song Title: Human.

Artist/Singer: Rag’n’Bone Man.

Available For Download From: iTunes and Amazon.

Founded by Pearson, this new Project Literacy advert focuses on the organisations desire to break the cycle of illiteracy.

By empowering and assisting real adults to learn to read and write, Project Literacy hope to help not just these individuals themselves, but also future generations.

As you’re probably already aware, the soundtrack to this campaign is the song ‘Human’, by man of the moment Rag’n’Bone Man.

Human provided the English singer-songwriter with his first hit single last summer and is also the title track of the soul artists 2017 debut studio album, which recently topped the UK charts.

The song has already been used in a number of TV adverts and trailers, including the BBC’s promo for SS-GB and ITV’s ad for Paranoid.

The above extended version of this ‘Project Literacy – Pearson First Words’ campaign video was posted to The Village Communications YouTube channel on the 14th of March, 2017.

For more information about this campaign, please visit

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