Models and song details for PrettyLittleThing.com’s Spring ‘Motel California’ commercial.
You wait ages for an advert featuring a song by Mura Masa, then two come along at once. After fellow online fashion retailer boohoo launched their ‘More Than Just A Girl’ campaign today with the track ‘What If I Go’, this new PrettyLittleThing ad has chosen another Mura Masa song, Lovesick. Despite both sites apparently being owned by members of the same family, I’ll give them the benefit of the doubt and call this one a coincidence.
Whereas ‘What If I Go’ appears to be a brand-new piece of music, ‘Lovesick’ was released in April, 2015 as part of the EP ‘Someday Somewhere’. As we mentioned when covering boohoo.com’s Spring ’16 ad, Mura Masa is the stage name of Guernsey-based DJ and producer Alex Crossan.
PrettyLittleThing’s new commercial shows models Maggie Rawlins and Juliana Herz pulling up at a Californian motel in a pink Cadillac. With the sun beating down, the girls showcase a selection of outfits from PLT’s Spring collection, including co-ords, mini dresses and jumpsuits.
Want to see more of Maggie and Juliana modelling PrettyLittleThing’s latest outfits? Then check out this special Meet The Models video:
References: This is Money.