Boots No7 – ‘Ballet Dancer’ Lift & Luminate

No7 Lift & Luminate Advert – Song, artist and ballet dancer details for the ‘Ready For More’ TV and YouTube Ad.

Song Title: Way Down We Go.
Singer/Band: Kaleo.
Available To Download From: Amazon and iTunes.

Boots brand-new advert for their No7 Lift & Luminate Triple Action Serum shows ballet dancer Alessandra Ferri performing to a song called ‘Way Down We Go’.

The track was released in August, 2015 by the Icelandic indie folk band Kaleo. Gamers and football fans may also recognise the song from the soundtrack to FIFA 16.

Other singles recorded by the four-piece group include ‘All the Pretty Girls’, ‘No Good’ and ‘I Can’t Go On Without You’. All of which can be downloaded via iTunes and Amazon.

Aged just 19, Alessandra Ferri became the youngest ever Principal dancer at The Royal Ballet when she was promoted to the position in 1983. Now 52-years-old and ready for more, this Italian prima ballerina has returned to perform with the London company once more.

The minute-long video was originally posted to Boots UK’s YouTube page on the 15th of April, 2016 and aired the following night during Britain’s Got Talent. The commercial promotes the retailers new No7 Lift & Luminate TRIPLE ACTION Serum.

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