Singer and song details for Lotto’s latest ‘Please Not Them’ YouTube and TV ad.
Showing he doesn’t take himself or his music too seriously, this latest advert for Lotto stars the English singer-songwriter, James Blunt. The song playing in the background of the ad, as you’ve probably guessed from him signing it over and over, is the musicians 2005 hit ‘You’re Beautiful’. Despite the fact this commercial portrays the song and James himself as being rather annoying, the track must at least be many peoples guilty pleasure after originally reaching number one in many countries around the world. Amongst other nations countdowns, You’re Beautiful topped the US Billboard Hot 100 and spent five weeks on top of the UK singles chart.
Overlooking the likelihood that James Blunt already has more money than the average Lotto jackpot, the singer apparently needs a win so he can roll out the technology to tell people they’re beautiful – through the medium of holographic mirrors. With members of the public clearly not taking kindly to James’ brainchild, Lotto’s campaign slogan is once again #PleaseNotThem.
The above 40-second video was posted to The National Lottery’s YouTube channel on the 20th of June, 2016.