Michelin Tyres – Primacy 4

Michelin’s 2018 TV advert tells us how tyres are put to the test everyday, everywhere around the world and how their new Primacy 4 tyres stay safe when new, and safe when worn.

The name of the song playing in this TV ad is ‘Dans La Durée’, which is a piece of music recorded by the multinational audio branding agency Sixième Son. Dans La Durée however hasn’t been released for download as a full length single.

Showing people being driven around in taxi cabs in cities around the world, in a variety of weather conditions, this Primacy 4 TV commercial video was posted to the MICHELIN UK YouTube channel on 4 July, 2018.

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