In a change to their usual food and general women’s fashion adverts, this new 2020 campaign from M&S focuses purely on the brand’s latest range of denim clothing.
With their Christmas jumpers now well and truely stored away for another year, this ‘Start A Denim Love Affair’ TV ad sees the Marks & Spencer models head outdoors into the low winter sunshine to show off the retailer’s current selection of jeans, jackets, and other denim items.
What’s the song in this advert?
Song Title: I Feel Love.
Singer: Donna Summer.
Download From: Amazon UK.
The M&S Denim 2020 advert music playing in this winter campaign is US singer-songwriter Donna Summer’s 1977 hit ‘I Feel Love’, which featured on her fifth album ‘I Remember Yesterday’.
This now-classic disco tune was actually first released as the B-side to Donna’s single ‘Can’t We Just Sit Down (And Talk It Over)’ before the tracks were switched a couple of months later and I Feel Love went on to top the UK charts as an A-side single.
I Feel Love was covered last November by the British pop and soul singer-songwriter, Sam Smith:
11 February 2020