LV Insurance

Get the long-running music and band details to the Liverpool Victoria LV= Insurance ad soundtrack.

OK, these adverts have been running in their various forms for many years now, but if you’re still wondering what that theme tune is called, here’s your answer:

Advert Music
Song Title: Have Love Will Travel.
Artist: The Sonics.
Available From: iTunes, Amazon.

The song playing in these LV ads is US garage rock band The Sonics version of ‘Have Love, Will Travel’, which they recorded for their 1965 album ‘Here Are The Sonics’. The track was originally written and recorded in 1959 by singer-songwriter and musician Richard Berry.

This latest ‘From the Heart’ advertisement for their Multi Car Insurance was posted to the LV YouTube channel on 1 June, 2018.

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