Hollywood actress Emma Stone appears in this new commercial for the Louis Vuitton fragrance Attrape-Rêves.
The La La Land star is seen walking across a beach, through fields, on to a theatre stage, driving a classic Mercedes convertible and enjoying a fairground ride, before the voiceover asks us “Where will your journey take you?”.
The song featuring in this 2018 Louis Vuitton advert is called ‘XO’ and is performed by singing superstar Beyoncé. The American artist released this piece of music back in 2013 as part of her self-titled fifth studio album. The single features the lyrics “Baby kiss me. Before they turn the lights out. . . We don’t have forever. Baby daylight’s wasting” and reached number 22 on the UK charts.
Directed by Academy Award-winner Sam Mendes, the 60-second Les Parfums Attrape-Rêves advert video with Emma Stone was posted to the official Louis Vuitton YouTube channel on 13 September, 2018 and is already being broadcast on commercial UK television channels. With the ad having been directed by such a big name and starring such a high profile actress, we’d expect to see plenty of this campaign on our TV screens in the lead-up to Christmas.
Attrape-Rêves is LV’s newest perfume scent and is described by the French fashion house as a festive fresh fragrance with hints of cocoa.