Music and singer details to the retailers new ‘Denim Born of LA’ ad campaign for their exclusive denim brand AND/OR.
A new John Lewis advert already? Don’t worry, it’s not Christmas time again. Despite being most famous for their festive ads, the retailer does occasionally release other types of campaigns, when they’ve got something new to promote. This time around John Lewis are showcasing their new in-house, exclusive denim and jeans brand AND/OR. According to the company, the range has been designed by the Los Angeles-based duo Calvin Rucker, to deliver authentic cuts and heritage washes.
Providing the soundtrack to this 60-second advert is the French singer-songwriter Jain, with her 2016 single ‘Makeba’. The song is taken from the artists 2015 debut album ‘Zanaka’.
The above ‘Denim Born of LA’ ad was posted to the John Lewis YouTube page on the 16th of March, 2017, although we’re not currently sure it will actually be broadcast on TV.