Soundtrack and singer info to the retailers AW17 promo for their AND/OR jeans brand.
Following on from their earlier promo video back in the Spring, John Lewis have returned with a new advert for their exclusive jeans and denim brand AND/OR. This time featuring the on-screen slogans ‘And Ready Or Not. And Off Or Twist And Turn – It Starts With Denim’, the video shows ladies wearing AND/OR jeans day and night, for a variety of activities.
AND/OR have chosen to stick with the same song which was used in their Spring and Summer 2017 campaign, a track called ‘Makeba’.
Performed by French artist Jain, Makeba was released for download as a single in 2015 also features on the singer-songwriters album ‘Zanaka’.
This 20-second ‘AND/OR AW17 – Exclusively available to John Lewis’ video was uploaded to the retailer’s official YouTube channel on the 31st of August, 2017.