The new JD Williams ad campaign comes with the tagline ‘I AM Just Getting Started’. Then for each model starring in this ad there are additional slogans like ‘I AM: Not Invisible’ and ‘I AM Walking Tall’.
The soundtrack to this JD Williams TV advert is the song ‘Good As Hell’, which was released in 2016 by US hip hop vocalist Lizzo. This music track can be downloaded as a single or as part of the six-part EP ‘Coconut Oil’.
This 30-second Autumn ad campaign video was posted to the JD Williams YouTube channel on 20 September, 2018.