JD Williams invites viewers to find their fashion fit in this new Summer 2019 TV advert, which continues the fashion retailers I AM campaign.
The video shows the brand’s models wearing summery outfits, dresses, bikinis and swimsuits, and features the taglines “I am the right shape, dress material, rocking swimwear, me-sized. I am in great shape”.
As has been the case for the previous couple of seasons, this Summer 2019 JD Williams advert song is the hip-hop tune ‘Good As Hell’, which was released for download back in 2016 by US singer and rapper Lizzo. The section of this single playing in the ad features the lyrics “I do my hair toss, check my nails. Baby how you feeling?”
4 May 2019