JD Williams – For Once In My Life

Soundtrack and singer details for the fashion retailers latest online and TV ad campaign.

Song Title: For Once In My Life. (Stevie Wonder cover)
Artist/Singer: Alice Russell.
Download The Original Stevie Wonder Version From: iTunes and Amazon.

Again starring ITV presenter Lorraine Kelly, JD Williams new advert this time features a cover of Stevie Wonder’s 1968 Motown hit ‘For Once in My Life’.

The first time I saw this ad on TV I assumed this was the original version, but after listening more closely it was apparent this is a rather different sounding vocalist.

As it turns out, not only is this recording not being sung by the legendary Stevie Wonder, it’s not even being sung by a man. After a little research we learned from JD Williams website that this excellent cover is in fact being performed by the British soul singer Alice Russell.

Although Alice’s version isn’t currently available to download in full, given its amazing vocals, I wouldn’t be surprised to see that change.

The above 30-second video was posted to the official JD Williams YouTube page on the 12th of September, 2016 and is already airing during TV ad breaks.

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