House of Fraser Advert, Christmas 2015 – Singer and song details for the new ‘Your Christmas, Your Rules’ TV and YouTube commercial.
In case it wasn’t obvious from watching, this latest offering from House of Fraser is actually the retailers official Christmas 2015 ad.
Not trying to directly take on the likes of John Lewis or Sainsbury’s at their own game, HoF have instead chosen the very un-festive track ‘You Don’t Own Me’.
A cover of the 1963 Lesley Gore song, this new 2015 version is performed by the Australian singer Grace Sewell, featuring American rapper G-Eazy.
Discarding tradition and going down a similar route to the current M&S Christmas ad, House of Fraser’s #YourRules advert takes a contemporary and fashion-themed look at the festive season. I kind of get the feeling this is the type of advert Marks and Spencer were aiming to create themselves, but failed to achieve. Perhaps due to the use of the now overly familiar Uptown Funk soundtrack.
Thanks to HoF’s clever choice of music and in-your-face visual performance, it manages to grab viewers attention whether they like it or not.
Even though the video doesn’t exactly get me in the Christmas spirit, I seriously like the vocals and chord progression on this song. I think the tune works well with the powerful on-screen dance performances and, with a few minor visual alternations, would go down well any time of year.
What’s that? You wish you could listen to Grace sing the full songs lyrics live with no rap? Well maybe you should check out the video at the bottom of this page.
Although ‘You Don’t Own Me’ has already been a number one hit for Grace in her native Australia, chances are many people here in Britain will have never heard the song before – Always a good way for TV adverts to grab viewers attention. Good job HoF.
The ad was directed by the Los Angeles-based filmmaker Ace Norton, with choreography from the mind of dancer Parris Goebel. The New Zealander is a member of the all-female ReQuest Dance Crew and is famous for working with such stars as Justin Bieber and Nicki Minaj.
The above full-length version of the commercial was uploaded to House of Fraser’s YouTube channel on the 16th of November, 2015.
Grace – You Don’t Own Me (Live at the Basement)
This might sound a bit crazy, but the chord progression on the chorus of this song subtly reminds me of Unchained Melody. Though this is hard to hear on Grace’s version, I think it’s more noticeable on the Lesley Gore original: