Heineken 0.0 – Parking

This amusing new ‘Now You Can’ TV commercial for Heineken 0.0 shows a guy sat in his car drinking a bottle, when he’s approached by a police officer. As the cop writes him out a ticket, the guy thinks he’s gotten out of trouble when he points out that he’s actually enjoying Heineken’s alcohol-free lager beer, only to quickly learn he’s in fact being fined for stopping in a no parking zone. Touche.

Heineken 0.0 Advert Music 2018
Song Title: It’s Your Thing.
Singers: The Isley Brothers.
Download From: iTunes or Amazon.

Featuring the lyrics “Do what you wanna do. I can’t tell you, who to sock it to”, the song playing in this Heineken ad is ‘It’s Your Thing’, which was originally released in 1969 by American R&B, soul and funk group The Isley Brothers.

This ‘Now You Can – Parking’ video was posted to YouTube on 30 May, 2018 and aired on British television during ITV’s live coverage of the football World Cup semi-final between England and Croatia. The ad claims that Heineken 0.0 has a great taste, with zero % alcohol.

We feel like we recognise the actor who plays the man sat in the convertible, but at the moment we can’t think where from. It could however just be that he reminds us a bit of Hollyoaks and EastEnders actor Jamie Lomas.

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