Harry Styles Gucci Mémoire Advert – Roxy Music

Here’s a look at the new TV advert for Gucci Mémoire d’Une Odeur that stars Harry Styles.

The English actor and One Direction singer appears in this Midsommar-style ad alongside a line-up free-loving male and female models, who we see dancing around a campfire and frolicking on a summers day.

Song Title: In Every Dream Home A Heartache.
Artists: Roxy Music.
Download Via: Amazon UK.

Although Harry Styles appears in this commercial, it’s not actually him or One Direction providing the soundtrack. This 2019 Gucci Mémoire advert song was actually recorded by the British rock band Roxy Music, with lead singer Bryan Ferry providing the vocals. The track is titled ‘In Every Dream Home A Heartache’ and was released back in 1973 as part of Roxy’s ‘For Your Pleasure’ album.

According to the Italian fashion and fragrance brand, Gucci Mémoire d’Une Odeur offers a universal scent that “blends Roman Chamomile and Indian Coral Jasmine to establish a new olfactive family, Mineral Aromatic”.