H&M – Summer ‘Forever’

H&M Commercial Song 2016 – Song and singer details for H&M’s new ‘Forever Summer’ YouTube and TV advert.

Song Title: Sweat (A La La La La Long).

Artist/Singer: Izzy Bizu.

Download From: Amazon.

H&M’s Summer 2016 ad campaign includes a new cover of Inner Circle’s 1993 hit ‘Sweat (A La La La La Long)’.

Due to be released for download on the 29th of April, 2016, this latest version of the song is performed by the up-and-coming British singer Izzy Bizu.

You may remember Izzy’s 2015 single ‘White Tiger’ featuring in another recent TV ad campaign, that time for the National Citizen Service.

Sweat (A La La La La Long) was originally recorded by Inner Circle and went on to became a worldwide hit for the Jamaican reggae fusion group. The track topped the charts in a number of European countries and reached number 3 in the UK singles chart.

H&M’s ‘Forever Summer’ commercial stars a group of male and female models enjoying themselves on the beach and in the water, while showcasing some of the fashion retailers on-trend outfits and swimwear.

The above full length version of the advert was posted to H&M’s YouTube channel on the 27th of April, 2016, with clothing featured in the advert now available to purchase both in-store and online.

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