GO Outdoors new animated TV advert looks to encourage viewers to “Stop scrolling and start strolling” and asks “Why don’t you?”.
TV Ad Music
This GO Outdoors advert song appears to be a new piece of music written and recorded especially for the retailers Spring & Summer campaign. The song features a female vocalist singing the lyrics “Why don’t you, just switch off your phones and tech and go out and do something less boring instead? Why don’t you go, go, go?”.
The 30-second ad video, which stars lots of CGI outdoorsie people having a great time in the countryside, finishes with the voiceover saying “Go Outdoors, the UK’s biggest outdoor stores”. This year’s commercial may not be quite up to the high standard of the company’s previous ‘Singing Dog – Gary Barlow’ advert, which I wouldn’t have criticised them for reusing, but it’s still a worthy creation.