Ford UK once again promote their range of commercial vehicles as being the ‘Backbone of Britain’ in this new TV advert.
Set to the music of Queen’s ‘We Will Rock You’, the 60-second video shows Ford Transit vans, Ranger pick-up trucks and other vehicles being used for a wide range of industrial purposes, from construction to farming and from the RNLI rescue services to Sky television installation. The film ends with a view of dozens of Ford Commercial Vehicles being driven over a bridge at night as we’re shown the message “Proud To Serve Those Who Serve Our Nation”.
As mentioned above, this latest ‘Backbone of Britain’ Ford Commercial Vehicles advert song is the classic rock anthem ‘We Will Rock You’, which was recorded in 1977 by the legendary English band Queen. Released together with another now classic anthem, ‘We Are the Champions’, the single was written by guitarist Brian May and is taken from the group’s sixth studio album ‘News of the World’.
Since it’s original release, We Will Rock You has reentered singles charts around the world many times and, in 2000, was covered by boy band Five, with their number 1 hit featuring lead guitar and drums performed by Brian May and Roger Taylor.