Singer and song information for the new ‘An Icon Reloaded’ TV commercial.
The tune you hear in this brand new Fiat 500 ad comes courtesy of British singer-songwriter Ella Eyre, performing her cover version of The Emotions 1977 hit ‘Best Of My Love’.
Not used in the 30-second TV ad, but shown below, Ella debuted her re-mastered version of the song by singing it live in the centre of a giant vinyl record stage, with the car circling around her and triggering different sections of the track.
This elaborate musical launch performance took place at Potters Fields Park in London on the 2nd of September, 2015.
The full length version of this cover has now been officially released for download.
Speaking in the video interview below, Ella stated: “The reason we chose Best of My Love is because it’s an iconic track, it’s got a fantastic vibe and a perfect sentiment for what this whole thing is about. Iconic to me means something that stands for something unique and exciting, for something that will stand the test of time and that you will relate to in years to come.”
From a musical point of view this new advert has a lot to live up to, with a previous commercial for the 2014 Fiat 500 having used Pharrell Williams’s ‘Happy’ as its soundtrack.
Still only 21-years-old, vocalist and songwriter Ella Eyre is already well known for such songs as ‘Together’, ‘Good Times’, ‘If I Go’, ‘Comeback’ and ‘Deeper’. She is perhaps most famous though for featuring on Rudimental’s 2013 number 1 single ‘Waiting All Night’ and DJ Fresh’s 2015 hit ‘Gravity’.
The new Fiat 500 car features a three dimensional patterned front grille, a 5” touchscreen radio and rear lights with body coloured inserts.