First, we had ‘Dog on Skateboard, now it’s ‘Dog on Slide’ time as in this new 2021 TV advert for Churchill insurance, we watch the famous bulldog enjoying a ride down a cascade fairground slide.
As we see the canine thrill seeker lose a little momentum halfway down the slide, Churchill’s ad voiceover artist informs viewers “Should life come to a stop, we’ll give you up to £100 for immediate expenses so you can keep moving. Oh yes! Chill”.
Song Title: Morals.
Artist: Africa Express.
Download or Preview at: Amazon UK.
The catchy chilled out and bassy music playing in this 2021 Churchill advert is a song called ‘Morals’ that was released for download in 2019 by musicians Africa Express, featuring Moonchild Sanelly, Mahotella Queens, Muzi, and Mr Jukes.
Africa Express is a cross-cultural musical collective headed by Blur and Gorillaz lead singer Damon Albarn which facilitates collaborations between performers from countries around the world, particularly from Africa and the Middle East.
So what next for Churchill? Dog on surfboard? Either way, whether you love him or long for the classic nodding dog, it looks like this realistic CGI Churchie is here to stay for the foreseeable future. Plus the chill-out music soundtrack combined with Churchie’s very relaxed attitude does give these ads and the insurance company’s brand something of a cool factor, which isn’t easily achieved.