BT Sport – Take Them All On

This summers BT Sport TV advert shows young Charlotte taking on some of the biggest names in sport at their own game and coming out on top. Whether she’s going past such football players as Dele Alli, Jesse Lingard, Gareth Bale, Steph Houghton and Kieran Tierney, or taking down retired Wales and British and Irish Lion’s Captain Sam Warburton, no one can stop this determined school girl.

Also seen in the video are tennis player Johanna Konta, motorcycle racer Cal Crutchlow and UFC MMA fighter Darren Till, along with BT Sport football pundits Rio Ferdinand and Frank Lampard, plus the channels Premier League coverage host Jake Humphrey. However, after we see each bit of action, these players the girl’s encountering are actually everyday people, with Charlotte instead imagining them as top sports stars.

BT Sport TV Advert Music 2018
Song Title: Connection.
Artists: Elastica.
Download From: iTunes & Amazon.

The music we hear playing in this trailer is a song called ‘Connection’, which was released as a single back in 1994 by Britpop group Elastica and reached number 17 on the UK singles chart. The track also features on the groups’ self-titled debut album, which later topped the charts and became the fastest-selling debut album since ‘Definitely Maybe’ by Oasis. If none of that rings a bell, perhaps you still know Connection as the theme tune to Dom Joly’s hidden camera television series Trigger Happy TV, which originally aired on Channel 4 during the early 2000’s.

This 60-second ‘Take Them All On’ advert video was posted to the BT Sport YouTube channel on 31 July, 2018. #TakeThemAllOn