BT Advert – This new ‘Moments – Be There’ TV ad shows texts, phone calls and social media posts being replaced with messages written on paper aeroplanes, flying all over the country.
The video sees paper planes being flown between friends and family to deliver birthday wishes, messages of congratulations, news and of course, love. The ad then finishes with the onscreen slogan and voiceover saying “Every moment of every day, we help you be there.”
Featuring the lyrics “As soon as I wake up, every night, every day. I know that it’s you I need, to take the blues away”, the soundtrack to this BT ad is ‘It Must Be Love’ by British band Madness.
Suggs and the guys released this version back in 1981, with the single reaching number 4 on the UK charts. But despite being the best known recording of this song, this Madness version is in fact a cover of Labi Siffre, who released his original ten years earlier.
The 60-second ‘Moments – Be There’ campaign video was published to BT’s YouTube channel on the 17th of May, 2018.