Boux Avenue – ‘Snowman’ Lingerie Commercial

Boux Avenue Advert Song, Christmas 2016 – Soundtrack info for the lingerie and nightwear retailers ‘Melt Someones Heart This Christmas’ commercial.

Song Title: Warm This Winter (Gabriella Cilmi cover).

Download The Gabriella Cilmi Version From: iTunes and Amazon.

Say what you want about Boux Avenue’s TV adverts, but you cannot call them boring. I’m not gonna lie to you though, I did find the snow woman dressed in red lingerie at the end a little disturbing.

The song playing in this advert appears to be a cover version of Australian singer Gabriella Cilmi’s 2008 single ‘Warm This Winter’, which itself was a reworked and re-titled cover of Connie Francis’ 1962 single ‘I’m Gonna Be Warm This Winter’.

Although the version we hear in this Boux Avenue ad sounds very similar to Gabriella Cilmi’s record, we currently believe it’s an unreleased or obscure cover, perhaps created especially for the commercial.

You may remember Gabriella’s single itself was also recorded as a TV ad song, that time for the Co-Op.

I guess when you think about it, for an advert showing models walking around in nothing but their underwear, Warm This Winter is rather an ironic song choice.

Effectively Britain’s answer to Victoria’s Secret, Boux Avenue are a lingerie chain owned by the former Dragons’ Den entrepreneur Theo Paphitis. The above eye-catching #meltheartswithboux video was posted to the companies YouTube page in mid-November, 2016.

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