Bold Advert Song – New Irresistible 2in1 Bold

Bold Advert Music 2016 – Artist and song details for the washing power, liquid, tablet and fabric softener brands New Irresistible 2in1 TV commercial.

Song Title: Ooh La La.

Singer/Band: Goldfrapp.

Available To Download From: Amazon and iTunes.

This latest ad from Procter & Gamble introduces the latest incarnation of their Bold laundry products – New Irresistible 2in1 Bold.

Judging by this ad, changing the bed sheets now requires you to be shirtless if you’re a man. Not to mention holding a lot of tension in the abdominal muscles.

I guess we’ll have to wait for the next commercial to see if this rule applies to both genders.

The song playing in the advert is called ‘Ooh La La’ and is performed by the British electronic music duo Goldfrapp.

Consisting of singer Alison Goldfrapp and keyboard player Will Gregory, the group achieved a number 4 hit in 2005 with Ooh La La on the UK singles chart and a number 1 in Spain. The track later received a Grammy nomination in the category of Best Dance Recording.

The above 30-second advert launched in July, 2016 and is currently airing during UK TV ad breaks.

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