Blue Cross Advert – ‘I Will Survive’ with Baxter the Dog

Blue Cross For Pets Advert – September, 2015: ‘I Will Survive’ commercial with Baxter.

Starring Baxter the dog, this new TV ad publicises some of the great work done by British animal charity Blue Cross. To learn more about Baxter’s story, or to donate, please visit Please show your #suppawt

You can also check out all the adorably #pawbump photos and messages by visiting Blue Cross’s Twitter page.

Founded in 1897, Blue Cross help to re-home unwanted animals as well as providing veterinary treatment for sick and injured pets who’s owners cannot afford the care. The charity currently helps more than 35,000 horses, cats, dogs and smaller pets each year.

To see and hear more from Baxter, as well as the rest of the pets featured in the advert, watch this special behind the scenes video with Stacey Solomon. There’s also an interview with Blue Cross veterinary nurse manager Tamsin Durston, to learn more about the serious message behind the ad:

As you’ve probably already worked out, those very fitting lyrics featured in the ad are taken from the classic disco song ‘I Will Survive’, originally sung by Gloria Gaynor.

The track was first released in October of 1978, going on to reach number 1 in both the official UK singles chart and the US Billboard Hot 100. The song has since gone double platinum and remains one of the most popular anthems in the disco music genre.

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