Apple Behind The Mac Advert 2021 – Music by Raury

Apple has now released their new 2021 ‘Behind the Mac – Greatness’ YouTube and TV commercial, again featuring a black and white slideshow of famous singers, musicians, and actors.

Appearing in this latest Behind the Mac ad are musical artists Billie Eilish, Kendrick Lamar, Pharell Williams, and Lady Gaga, along with artist Takashi Murakami, comedian and talk show host Steven Colbert, activist Tarana Burke, movie director Spike Lee, feminist journalist Gloria Steinem, actor Donald Glover, and astrophysicist Saul Perlmutter. So quite a mix of faces.

During the 60-second video, the voice-over tells viewers “There’s a certain kind of person, who doesn’t take no for an answer. They don’t walk in quietly, they parade in. Trailblazing, eyebrow-raising, status quo-breaking. Grazing greatness, braving hatred, and taking up space”.

The voice-over then continues to describe this type of great person as someone who “Never got a set at the table, so we can’t sit and behave. We’d rather defy the rules and amaze. There’s a certain kind of person who doesn’t wait for greatness. They make it!”

What’s the music in this Behind The Mac advert?

Song Title: Take Back The Power.
Artist: Raury.
Download or Preview at: Amazon UK &

This 2021 Greatness Apple Behind the Mac commercial song is a track called ‘Take Back The Power’ that was released last year by the American singer-songwriter and rapper Raury, whose full name is Raury Tullis.

22 February 2021

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