Barclaycard Advert – Video, song, and singer details to Barclaycard’s new ‘Start Today – Pay Your Way’ commercial for their contactless technology.
Barclaycard’s new advert promotes its latest contactless payment methods and uses, 10 years after first launching the technology here in Britain.
The ad shows a woman escaping a boring day at the office in favour of a mini spending spree, using her credit card to pay for a magazine, clothing, her train ride, and food.
The soundtrack to this commercial is a song called ‘Tightrope’, which is performed by the American singer-songwriter and actress Janelle Monáe.
Taken from the R&B, pop and soul artists album ‘The ArchAndroid’, Tightrope features rapper Big Boi and was released for download in 2010.
This Barclaycard ad campaign launches here in Britain during June, 2017, including online and in cinemas. The above video was posted to the Scramble Soho Sound Design Vimeo page.