ASDA Christmas – The Power Of Love

Artist and song information for the latest ‘Dogs Christmas Jumpers’ TV ad. #becauseitschristmas

It appears there’s been a change of tune when it comes to this supermarket’s festive campaign. Adding a little variation to Asda’s main Christmas advert, which features Fleur East’s ‘Sax’, this new ad instead goes with Jennifer Rush’s 80’s power balled ‘The Power of Love’.

Song Title: The Power of Love
Artist/Singer: Jennifer Rush.
Available For Download Via: Amazon and iTunes.

This simple ad from Asda should perhaps be titled ‘The Power of Puppy Love’, with the stars of the show being a cute little Pug and Jack Russell. Wearing colourful Christmas jumpers and reindeer antlers, the two dogs and their owners come face-to-face in a white frosty field.

After checking each other out for a while, the man, woman and four-legged friends end up walking off on their separate ways. So is this how the story ends, or will there be another instalment in Asda’s Christmassy will-they-won’t-they canine romance? Apart from that, I’m also left wondering if that was the same Pug we saw in the recent Currys-PC World ‘Somebody’s after a laptop’ commercial.

Back to the soundtrack, the American singer Jennifer Rush achieved a 1984 number 1 hit single here in Britain with ‘The Power of Love’. The song was then covered in 1993 by Canadian diva Celine Dion, this time reaching number 4 in the UK charts.

Despite sharing the exact same title, this track shouldn’t be confused with Frankie Goes to Hollywood’s hit of the same name, which was also released in 1984. This song was famously covered in 2012 by Gabrielle Aplin, for that years John Lewis Christmas ad.

The above #becauseitschristmas video was added to Asda’s YouTube page on the 23rd of November, 2015.

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