Soundtrack and artist details to the ‘QWERTY’ internet and TV commercial for the MacBook Pro, with Touch Bar.
Apple’s latest commercial takes us through the evolution of the typewriter, on to the first Mac computer and early laptops, before bringing us up to the present day with their new MacBook Pro.
Titled ‘QWERTY’, the video showcases the device’s new Touch Bar, which is basically a long OLED touchscreen that runs along the top of the keyboard.
In addition to working for shortcuts, the bar can also be used with specific apps for a wide variety of customisable functions.
As you may have guessed from the lyrics, the song playing in this advert is called ‘Run’. Performed by the London-based singer-songwriter Tiggs da Author and featuring singer/rapper Lady Leshurr, the track was released for download in January of this year.
The QWERTY ad for the MacBook Pro was originally uploaded to the Apple YouTube page on the 27th of October, 2016 and is now airing on TV here in Britain.