Focusing on the UK market, Apple’s newest Behind The Mac ad campaign is set around the theme of the British music scene, with the video effectively being a sideshow of photographs featuring some of the biggest names in the UK music industry.
In addition to pictures of such iconic or established stars as Sir Paul McCartney, David Bowie, Stormzy and Mark Ronson, the commercial also includes many emerging British artists.
This Apple ‘Behind the Music. Behind the Mac’ advert features a song called ‘What We Do’ that was recorded by London-based producer Swindle and features the artists Rider Shafique, P Money, D Double E and Daley.
17 April 2019