Ambrosia Advert – ‘A Taste of Happy’ TV ad for Ambrosia Deluxe Custard.
Ambrosia Custard’s new advert features an instrumental cover of KC And The Sunshine Band’s 1983 track ‘Give It Up’.
This new version is performed by The Hackney Colliery Band and was released for download on the 6th of May.
According to their official website, the group formed in 2008 and are east London’s unique take on the brass band. Their line-up consists of nine members playing instruments such as saxaphones, trumpets, sousaphone, trombones and marching percussion.
The Hackney Colliery Band’s biggest gig so far was performing at the closing ceremony of the London Olympics. Given that this involved playing in front of a global TV audience of around 750 million people, it’s probably gonna take some beating.
Like the band’s Give It Up single, the above Ambrosia advert first appeared on the 6th of May, 2016, after being posted to the Premier Foods YouTube page.