A talented young ballet dancer stars in this new 2020 Christmas advert from Amazon, which has thrown down the gauntlet to all other big brands and retailers in this year’s festive ad campaign battle.
Although, in our opinion, the title of the best TV commercial of 2020 has almost certainly already been won by this Estrella Damm advert, this film from Amazon could still end up being the top Christmas ad.
The 2-minute video shows a young ballerina training hard after being chosen to star in her Academy School of Dance’s latest production, but later learning that the show has been canceled due to Covid-19.
But with some help and inspiration from her family, the dancer puts on a performance of her own outdoors in the snow, under the night sky, illumined by a bright torch purchased from Amazon.
As the ballet dancer goes through her beautiful routine, she is watched on and applauded by people living in the surrounding blocks of flats.
Song Title: The Show Must Go On (Queen classical cover).
Composer: Peter Mauder.
Download or Preview the Queen original at: Amazon UK.
This 2020 Amazon Christmas advert music is a classical instrumental cover of the Queen song ‘The Show Must Go On’ that’s been composed by Peter Mauder.
The original rock version of this song with vocals was released by Queen in 1991 from their fourteenth studio album ‘Innuendo’.
As more companies release their festive ad campaigns over the coming weeks it will be interesting to see how many choose to avoid the subject of coronavirus and try to take our minds off it, and how many, like Amazon, will face it and show inspirational people making the best of a tough situation.